Journeyman Distillery Files Four Golf-Heritage Bourbons

Journeyman Distillery just filed four TTB COLAs on the same day, and the connecting thread is golf: a cohesive series of small-batch bourbons named for legendary courses, historic figures, and long-lost clubs. All four are distilled across Journeyman's two facilities in Three Oaks, MI and Valparaiso, IN, and bottled in Three Oaks. Labels list ~90 proof (45% ABV) in a 750mL format — but as is standard with COLA filings, that proof figure should be considered provisional until a final release is confirmed.

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Lido Beach Club Bourbon Whiskey

The most technically distinguished bottle in the batch: this is the only expression filed as Straight Bourbon Whisky, meaning it carries the full legal weight of at least two years' maturation, no added coloring or flavoring, and no blending with neutral spirit. The label — in a cool deep blue with a dancing sea figure at center — reads "Handmade • Small Batch" and references the Lido Beach Club, Since 2023, a nod to the club entity formed around the recreation of C.B. Macdonald's original Lido Golf Course. The back label tells the story: Macdonald's 1917 Long Island masterpiece, demolished during World War II and mourned by architecture enthusiasts ever since, is now being brought back to life in the sand dunes of central Wisconsin (near the Sand Valley resort campus). Batch 1, Bottle 1 is stamped on the sample label, which also carries a "NOT FOR RESALE" notice — this is a sample submission, not a shelf-ready bottle. Given that Journeyman already maintains a putting green on their property and has long leaned into a golf-adjacent brand personality, this collaboration feels like a natural extension rather than a gimmick.

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Iron Palace Bourbon Whiskey

The companion expression to the Lido Beach Club, filed the same day and sharing the identical back-label narrative about the Lido course restoration — but with a starkly different visual identity. Where Lido Beach Club goes oceanic blue, Iron Palace uses a warm cream/parchment palette with navy ink, the familiar Journeyman spirit figure now depicted with a different posture, and a small dumbbell icon at the bottom suggesting a fitness or strength facility within the Lido Beach Club property. Notably, this one is filed as plain Bourbon Whisky rather than Straight — a distinction worth watching when the final release details emerge. Like its sibling, it carries Batch 1 / Bottle 1 and a "NOT FOR RESALE" designation on the sample label, and shares the "Since 2023" Lido Beach Club founding date. The two together imply a venue-specific release program tied to the new Wisconsin course.

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The Paul Butler Bourbon Whiskey

A tribute to Paul Butler, the visionary founder of Butler National Golf Club in Oak Brook, Illinois. The front label prominently features the Butler National crest, and the back opens with a quote from golfer Ed Sneed: "If you took a poll among the pros back then and asked them to name the three toughest golf courses on tour, Butler National would appear on every list." Butler National was famous for its brutally demanding layout and hosted the Western Open on the PGA Tour for years before losing its tour date in part due to its membership policies. Filed as Bourbon Whisky (no Straight designation), the label lists Batch 1 / Bottle 1 and the same dual-state distillation/bottling address as the rest of the series. The dark navy label with gold grain motif and green Butler National badge gives it an upscale private-club look appropriate to its subject. This is the first time Journeyman appears to have tied a release directly to Butler National, suggesting a formal partnership or licensed collaboration.

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John Reid's Grey Oaks Reserve Bourbon Whiskey

The most historically rich label in the batch: John Reid is widely credited as the "Father of American Golf," having introduced the game to the United States and founded the St. Andrew's Golf Club in Yonkers, New York in 1888. This label's back copy zeros in on a pivotal 1894 moment — when St. Andrew's moved its home to Grey Oaks in Yonkers, and Secretary Henry Tallmadge convened representatives from Brookline, Chicago, Newport, and Shinnecock Hills at the Calumet Club in New York City to formally establish the United States Golf Association (USGA). The front label features a detailed illustration of a grand oak tree, rendered with the same craft sensibility as the rest of the series. Filed as Bourbon Whisky, 750mL, it lists the same Journeyman distillation/bottling trail. The "Grey Oaks Reserve" framing suggests a premium or reserve tier, making it potentially the flagship or collector's anchor of the golf series.

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Four COLAs, one clear vision: Journeyman is building a golf-heritage bourbon program with genuine storytelling depth — watch for an official announcement, likely ahead of a high-profile course opening or golf season tie-in.